Let us grasp the knowledge of how to drive demand by capitalizing on the evolving media landscape and hear first-hand from media experts and digital influencers on how best to navigate your media channels to build brand value. Whilst acquiring crucial information on the latest marketing trends and the distinctions between various distribution channels, explore the current investment landscape and understand the range of funding options available to start-ups. Play an active role in our practical workshops and gain expert insights on how some of the largest companies in the world came to be where they are now, and be inspired by talks from international speakers. Chamber delegates can also look forward to receiving pointers on how Chambers of Commerce can play an active role in transforming their members’ businesses.

Key Topics for Discussion

1) Creating a concrete long term business plan.

2) Effective fund raising and financial projections.

3) Target market identification, product and costing analysis and establishing a competitive strategy.

4) Successfully positioning and selling your business.

Demystify your journey by understanding the processes, challenges, risks and rewards of starting up a new scalable business venture whilst equipping yourselves with the relevant tools required. Various competitive strategies with regard to growing a business in the current and projected economy will be widely discussed with case studies and references made to existing successful start-ups and business ventures. Attendees will be exposed to next generation technology that is changing the global business landscape.